How to create a Facebook Custom Audience to retarget users that engaged with my Form?

1. Go to Audiences within your Ads Manager and click to create a Custom Audience

2. Select the Lead form option
3. Select the type of engagement you want to use

4. In the Retention field, enter the number of days you want us to go back to collect the engagement
5. Choose to include or exclude people from your Audience

5. Give a name to your Audience and add a description
6. Click Save…and you are done!!

It may take a few minutes for the Audience to build. Once it’s created, you can go ahead and create Audiences for each Form.

Some examples of how you can customize your Audiences:

• Anyone who opened the Form
• People who opened and submitted the Form
• People who opened but didn’t submit the Form

Related Articles

• Step-by-Step Guide on How to Create a Bridge
• Getting Started with Facebook Custom Audiences
• How to create Facebook Custom Audiences?
• How to find my Facebook Form?
• How to send a test lead from Facebook

• rtaImage_29_.jpeg500 KB
• rtaImage_30_.jpeg600 KB
• rtaImage_31_.jpeg600 KB