How to create Facebook Custom Audiences?

Custom Audience creation step-by-step

Before you start

Head over to the left sidebar and click on the Create New Bridge button.

Select the Source Autoresponder/tool and the Facebook Custom Audience as a Destination and you’ll be taken to the first step of the bridge creation.

The bridge creation wizard has the following steps:

1. Connect your Apps
2. Fields Mapping
3. Bridge completed

You’ll see the steps above the screen during the bridge creation process.

Let’s begin!

Account information

Click Browse… and select the source of your contacts from the list.

If you choose to create a new integration, enter the information requested to authorize the account. Each configuration depends on the setup properties of the desired source application.

In the first step of the Destination side, you should select the Ad Account you’d like to assign the Custom Audience from the drop-down.

In this example, with Facebook Custom Audience, this step allows you to select the Facebook Ad Account. Available settings depend on the destination platform.

If you didn’t add the Ad Account already, you may click on the Create a new integration button.

• Pick an existing Custom Audience or create a new one from the drop-down
• In case of a new one, enter the name of your Custom Audience (this will be visible inside your Ad Account)
• For a new audience, select if you’d like to include the Lifetime Value to create better-performing lookalikes

Here you can choose if you want to create an integration from scratch or select an existing one already created in your LeadsBridge account.

Contacts segmentation

Select the Segment you’d like to use as the source for your contacts. In this example, we should choose a spreadsheet from our Google Sheet account.

In the first step of the Bridge configuration, you can also choose if you’d like to run a Simulation first.

The Simulation mode provides you with the opportunity to test the sync process, to elaborate source data, without sending any information to Facebook. The outcome is the CSV report in order to verify the information processed.

Fields Mapping

In this step, it’s possible to establish relationships between the source information with your Custom Audience fields.

You’ll see a field name in the column of the Destination integration’s logo at the top, this indicates the name of the fields on the Custom Audience.

There’s a box where you may add the information you’d like to send.

Map as many fields as possible to achieve higher-performing data matching to people.

It’s also possible to add further fields from the ones available for the destination platform.

It’s also possible to add filtering conditions by clicking the Add Filter for Incoming Leads button:

• Add conditions to filter contacts and tailor specific segments
• The Source integration data will be processed only when all conditions added are met

Once done, click Save & Publish to start the syncing process.

Related Articles

• Step-by-Step Guide on How to Create a Bridge
• Getting Started with Facebook Custom Audiences
• How to sync Custom Audiences on Facebook?
• How do I accept Facebook Custom Audience TOS and proceed with the Audience creation on LeadsBridge?
• How often LeadsBridge syncs contacts to your Facebook Custom Audience?

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