How to set up the Pixel for Snapchat Conversions API?

Svitlana Zh.
Svitlana Zh.
  • Updated

You can use your existing Pixel to connect with CAPI integrations. If you don’t have a Pixel set up in Snapchat Ads Manager, please follow the instructions here.

1. Login to Snapchat Ads account: https://ads.snapchat.com/.

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2. On the top left, click on Business to open the navigation panel. Click on Events Manager

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3. Under Assets click on New Event Source available at the top right or at the center (if you have not created the pixel).

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4. Select the event source type. For the Leads Conversions API select Offline and click Next to proceed.

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5. Provide a relevant name to your Pixel and click on Setup Pixel.

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6. Now, select the Conversions API and Direct Integration options in the subsequent steps.

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7. Click Next to proceed. You can see the newly created pixel in your dashboard.

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Once you are done, you can start the bridge configuration with Snapchat Conversions API in the LeadsBridge account.

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