To set up TikTok Lead Generation Campaign, you will need fist to create a campaign, an A d Group, and an A d on TikTok Ads Manager.
To get started, log in to your TikTok Ads Manager account, go to the Campaign tab, and click Create.
On the Campaign level
To set up Lead Generation, make the following selections at the campaign level:
- Select Lead Generation as the Advertising Objective
- Then complete your campaign-level selections, and click Continue
On the Ad Group level
When you are building your ad group, please be aware of the following:
- Placement: will default to TikTok, as it’s the only app that currently supports the Lead Generation objective
- Targeting: you will be unable to target audiences under 18 years old
- Bidding & Optimization: the Optimization Goal will be set to leads, the Bid Strategy will be Cost Cap, the bid will be Cost per Lead, and the Billing Event will be optimized Cost per Mille (oCPM)
On the Ad level
After you have created your Ad group, you will need to build your Ad for the purpose of a Lead Generation Campaign; your Ad will include a single video, Ad details, and an Instant Form.
- Enter the Ad Name
- Add your media by clicking +Upload, + From Library or + Create
- Enter your Ad details, including the Display Name, Text, Call to Action, and Profile Image
- Under the Instant Form module, you’ll need to select an Instant Form to link with your Ad’s Call to Action:
- To create a new form, click Create
- To re-use or update an existing form, hover your mouse over the form and click Copy
- To finalize a form that has been completed, hover your mouse over the form and click Edit
5. Add any third-party tracking links
6. Click Submit to publish your Ad and Form
For further information, you can consult the TikTok documentation on how to set up a Lead Generation Campaign with an Instant Form.
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