How to send test leads from LinkedIn Campaign Manager?

Svitlana Zh.
Svitlana Zh.
  • Updated

You can send test leads via the Ad preview which has the Lead Generation Form attached in the Campaign Manager section:

  1. Sign in to Campaign Manager
  2. Click the account, campaign group, and campaign name where the ad creative is saved with the Lead Gen Form you want to test.
  3. Move your cursor over the Ad creative name and click Manage from the pop-up.
  4. Click the … More icon to the right of the Ad creative with the Lead Gen form and select Preview from the dropdown.
  5. Click the call-to-action button in the preview.
  6. You can test leads from either the desktop or mobile preview.
  7. Review the advertiser privacy policy and click the checkbox, if applicable.
  8. Click Submit

To download test leads, follow these instructions:

  1. Close the Preview window by clicking " X" in the top right corner
  2. Click the back arrow in the top left side of the page to get back to the account overview page
  3. Click the Account Assets tab and select Lead Generation Forms from the dropdown
  4. Click Download Leads from the right side of the Form you’ve used to send the test lead
  5. A CSV file will be downloaded. In the test lead column of the report, you’ll see the TRUE or FALSE values. TRUE stands for test lead, while FALSE is a real lead.

Important Notes:

  • This feature is unavailable for Sponsored Messaging Campaigns
  • You have to**enable the LinkedIn Ad Account permissions**to download leads . If you’re not assigned to these user roles, all options to Download leads won’t be clickable.
  • If there aren’t real leads or test leads, the Downloads leads option will be greyed and the leads number will show as 0
  • If you don’t have real leads but you’ve successfully generated test leads, the lead number will show as 0 and the Download leads option will be clickable

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