How Double Opt-in works with Lead Ads

Double Opt-in is a CRM/Autoresponder feature that does not depend on LeadsBridge. This means that every CRM/Autoresponder has its own double opt-in process you can set up from within your CRM/Autoresponder account.

LeadsBridge does not have any double opt-in process.

When you see a double opt-in option building a new integration, it’s because the CRM/Autoresponder gave us the option to activate the double opt-in.

Mailchimp is a typical example. If your MailChimp list has double opt-in enabled, you won’t see any subscribers added by LeadsBridge until after that new subscriber clicks through the double opt-in email.

You can find more about this feature on the Mailchimp Help Center here.

Note: The double opt-in can be confusing when testing the Bridge, so please, check in the test phase if you have it activated or not.

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