How to avoid duplicate leads with Google Sheets integration?

Using the Allow Duplicates option, you may choose if you want to send duplicate leads in your Google Sheets when using it as a Destination integration.

If you want to avoid duplicates when sending leads to Google Sheets, you can disable the Allow Duplicates toggle from the Google Sheets integration settings.

Please note that this option works only if there’s an Email column inside your Google sheet.

If the Allow Duplicates toggle is enabled, LeadsBridge will search for the exact same email address that already exists in your Google Sheets and then it will update it. If there’s no match, a new row will be created.

How LeadsBridge recognizes emails from your Google Sheets?

LeadsBridge automatically recognizes the email column in your Google Sheets in order to search for duplicates or to retrieve emails that can be used to build Custom Audiences.

This means that the Email column is mandatory to check for duplicates if needed.

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