Facebook Lead Ads Bridges have been designed to capture the Privacy policy consent fields. This allows you to know who gave consent to your Terms of Service.
- If you are using mandatory fields to track the Privacy policy consent, you have to match a Destination field with the YES value. This means that every lead that will pass through LeadsBridge has accepted the Privacy policy field on your Facebook Form. If the lead won’t give consent to your ToS, it won’t be visible in Leadsbridge.
- If you are using an optional field to track the Privacy policy consent, you have to collect a rea lead first in order to match the Privacy policy consent fields in the Field Mapping step of your Bridge.
The lead will always be sent to LeadsBridge, regardless of the ToS consent.
You can consult Facebook documentation to learn more about Privacy Policy consent and how to set it up in your Facebook Form.
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